Costumers Ask, “What are Women?”

Costumers Ask, "What are Women?"

There is some serious cognitive dissonance between costume companies desire to sell costumes to women, and their understanding of what women are – their understanding of fictional women at least.

Costumers Ask, "What are Women?"

I mean, here they have a fictional woman who is (nearly) as powerful as Superman – and certainly a better fighter – who is presented in the movies as a bloodthirsty, genocidal maniac, and what do they do to market her to Halloween-eager fans? Frame the package in soft pink, and adorn it with frilly, delicate lettering.

Costumers Ask, "What are Women?"

Kind of off-point, no? (Not that Man of Steel costumes will be high commodities.)

This is par for the course, of course. For every perfectly bad ass Supergirl costume, there are plenty of less-accurate pink costumes.

That doesn’t mean girls can’t like pink, or tu-tus or any of the other stereotypically feminine things – I think we can all agree, girls can make anything cool – but why take characters who are presented as, to put it delicately, not “super girly” and powderpuff them up?

We all remember the recent Spider-Girl incident, which was pretty incredible, since the package even included an image of May-Day Parker herself, while completely ignoring that in design.

Heck, there do exist feminine superheroes who wear bows, pink and aren’t all dark and broody all the time.

Costumers Ask, "What are Women?"

Costumers Ask, "What are Women?"

Costumers Ask, "What are Women?"

Costumers Ask, "What are Women?"

Costumers Ask, "What are Women?"

Also, someone needs to cosplay as American Chibi.

Costumers Ask, "What are Women?"

Even with all of the odd costume offerings out there, I guess it could be worse.Much worse.

Several people have pointed out that the Faora mask is part of the “Secret Wishes” collection. The article is about the marketing of female costumes in general, not this particular line of women’s accessories. However, the same company that made the wig above, also makes a Zod wig. If anyone can find an example of the Zod wig packaging, it could be posted for comparison’s sake!

Costumers Ask, "What are Women?"

This story was originally published on the Kinja blog Observation Deck on Oct. 27th, 2013.


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